Listen each day to Rollin & The Morning Show for the 'ski swoop' sound! Be the correct caller at 707-445-9255. You will win a one-day ski pass for next season at Mt Shasta Ski Park! PLUS you'll be entered into our grand prize drawing for 2 season passes. Grand prize drawing is July 23rd!
Thanks to all of you for the thousands of cards you created for our Christmas Cards for Soldiers. Because of YOU we will have lots of cards to stuff into the Socks for Soldiers boxes. We hope to have a final count sometime next week. Thanks again! Job well done.
After MidNite w/ Blair Gardner 12 am-5 am - Sun -Sat
History of After MidNite with Blair Garner We've all heard the phrase, "Necessity is the mother of invention." It's certainly true in the history of After MidNite. However , there were two necessities that needed to be met in this instance. First, was radio's need for an answer to the problem of staffing the overnight shift. Second, was Blair Garner's desire to work for himself. When Blair first moved to Los Angeles, he had just left a lucrative, high profile job at ABC in New York City. There was one thing he knew for sure: He didn't like working under someone else's direction. Like his schoolteacher might have said, "he's a good kid, but doesn't play well with others." Sure enough, Blair wanted to strike out on his own. Over dinner, a close friend suggested that Blair try syndication. It seemed easy enough, and his track record of success almost assured interest from potential syndicators. Through the ensuing conversation it became clear that every radio station shared a significant problem: Staffing the overnight daypart. Usually, the d.j.'s that work the overnight shift are those that are still developing their craft. As they improve, they seek out jobs during daytime hours that command higher salaries. As a result, the program director is often left with a revolving door of DJ's that host that shift. Their time is better spent working with the morning and afternoon talents. After all, that's where the money is. So there was the need. The question then became "Is anyone listening?" In doing some research, Blair determined that nearly thirty to forty percent of a single station's daytime audience share is retained overnights. For one station, those numbers were hardly enough to set the sales force on fire. But, if you took that thirty to forty percent from a station in Pittsburgh, and added that to one from Milwaukee, and on and on, you would have a huge listenership before long. That was the idea at least. But, would it work? T he first call Blair made was to a trusted friend back at ABC Radio Networks. It was Rod West, Casey Kasem's boss at American Top 40. Over lunch Blair ran the idea by Rod. Try as he may, however, Rod couldn't think of a reason it wouldn't work. Over the next month the two consulted regularly. Finally, Blair convinced Rod he should leave ABC and join him to launch this new company. On November 13, 1993 After MidNite aired for the first time to its initial affiliate base of 12 stations. Soon, word spread about the show from station to station. For its first year, After MidNite was adding up to ten new stations a week. Within four months, there were over 100 affiliates. One month later, there were 133. It tracked to be the fastest-growing show in radio history, even outpacing the growth of industry veteran Rush Limbaugh. After owning the company privately for three years, Blair, Rod, and their other two business partners accepted a proposed merger agreement from Premiere Radio Networks. Their hard work was truly paying off. After risking it all, they were each well rewarded for their efforts. Today, the show boasts just under 300 affiliate radio stations, with Blair being the only remaining member of that original team. And his dedication to the show and its development is stronger than ever. Fortunately for Blair, Premiere has allowed him to continue operating as if he were his own boss. After all, "he's a nice kid that just doesn't play well with others... More